{"id":6009,"date":"2007-03-27T00:00:00","date_gmt":"2007-03-27T00:00:00","guid":{"rendered":"http:\/\/www.unitatdaran.org\/web\/?p=6009"},"modified":"2007-03-27T00:00:00","modified_gmt":"2007-03-27T00:00:00","slug":"els-reptes-del-turisme-aranes","status":"publish","type":"post","link":"https:\/\/unitatdaran.org\/es\/noticies\/els-reptes-del-turisme-aranes\/","title":{"rendered":"Els reptes del turisme aran\u00e8s"},"content":{"rendered":"

La cultura i els gustos han canviat i quan fem turisme volem seguir descobrint all\u00f2 que \u00e9s diferent, original i fer-ho amb els tres dies que d\u00f3na de si un cap de setmana llarg. En aquest canvi estructural del model tur\u00edstic, el mercat marca les normes, i les destinacions competeixen en un escenari on les dist\u00e0ncies han deixat de ser un inconvenient. <\/p>\n

Aquests canvis ens reclamen als responsables p\u00fablics, especialment als qui aspirem a governar, l\u2019aplicaci\u00f3 d\u2019un nou model de gesti\u00f3 tur\u00edstica. Turisme Val d\u2019Aran i el Centre d\u2019Iniciatives Tur\u00edstiques, anteriorment, han estat bones eines per organitzar la participaci\u00f3 del sector de l\u2019\u00e0mbit del turisme a l\u2019Aran. Avui, per\u00f2, aix\u00f2 ja no \u00e9s suficient, la compet\u00e8ncia del sector amb les noves ampliacions dels dominis esquiables o les noves propostes per a destinacions ex\u00f2tiques a preus de saldo, ens obliguen a adaptar-nos a les noves demanes. <\/p>\n

La pregunta que no respon el vices\u00edndic d\u2019Aran en un article adre\u00e7at \u00fanicament a criticar l\u2019oposici\u00f3 sense fer una sola aportaci\u00f3 al debat \u00e9s ben clara: Estem ben situats per respondre a aquests nous reptes? Sens dubte no. Quan analitzem la nostra situaci\u00f3 com a destinaci\u00f3 tur\u00edstica i, sense necessitat de fer un an\u00e0lisi exhaustiu, veurem que fins avui tenim tres objectius immediats a assolir:<\/p>\n

    \n
  1. Diversificar i desestacionalitzar els nostres productes tur\u00edstics.<\/li>\n
  2. Estructurar nous productes diferenciats per a nous mercats. <\/li>\n
  3. Crear instruments \u00e0gils per a la venda d\u2019aquests productes. Avui, al marge de la central de reserves de Baqueira Beret, que no hi ha dubte \u00e9s un bon instrument per a l\u2019hivern, no disposem de cap altra eina de venda directa del nostre producte tur\u00edstic durant les \u00e8poques en qu\u00e8 l\u2019Aran necessita dinamitzar, \u00e9s a dir, l\u2019estiu i la tardor. <\/li>\n<\/ol>\n

    Ens cal, per tant, un organisme capa\u00e7 d\u2019actuar amb iniciativa pr\u00f2pia, emparat en un r\u00e8gim jur\u00eddic que no respongui, com el cas de Torisme Val d\u2019Aran, a un model tant poc vers\u00e0til com un patronat, incapa\u00e7 de respondre a l\u2019envergadura d\u2019aquests reptes. <\/p>\n

    Els \u201cpatronats\u201d, que entre altres limitacions tenen la de no poder emetre ni tan sols una factura, s\u00f3n l\u2019her\u00e8ncia d\u2019una pol\u00edtica tur\u00edstica de fa 20 anys. El nostre va arribar amb for\u00e7a retard respecte als patronats d\u2019altres comarques. Avui Catalunya i altres Comunitats ja els han substitu\u00eft, o es troben en proc\u00e9s de crear les Ag\u00e8ncies com ens de gesti\u00f3 tur\u00edstica, on els empresaris no nom\u00e9s participen a les reunions informatives sin\u00f3 tenen un paper fonamental i actiu. <\/p>\n

    \u00c9s sorprenent que, a aquestes al\u00e7ades, el govern d\u2019Aran, presoner del seu autisme, i d\u2019un discurs nom\u00e9s emparat en la defensa d\u2019una lluita partidista i absurda, segueixi ancorat en el passat incapa\u00e7 de cap iniciativa, que sobrepassi la cr\u00edtica a les propostes de l\u2019oposici\u00f3. La seva traject\u00f2ria ho confirma i l\u2019article del conselh\u00e8r<\/i> V\u00edctor Le\u00f3n ho rubrica. Amb l\u2019excepci\u00f3 de la creaci\u00f3 d\u2019un Comissi\u00f3 d\u2019estudi aprovada el passat 1 de febrer, en aquesta legislatura totes les propostes d\u2019Unitat d\u2019Aran respecte al turisme han estat rebutjades. <\/p>\n

    L\u2019el\u00b7laboraci\u00f3 d\u2019un Pla estrat\u00e8gic per al turisme aran\u00e8s, el pla de protecci\u00f3 del paisatge, mesures per a l\u2019impuls del senderisme…, entre altres, van ser mesures refusades sense cap proposta alternativa. Com tamb\u00e9 va ser rebutjada i combatuda l\u2019elaboraci\u00f3 i la producci\u00f3 del caviar a Les, avui ja convertit en un ambaixador aran\u00e8s de primer ordre en tota la gastronomia espanyola. Poc podem esperar d\u2019un govern que presenta un balan\u00e7 tan pobre i a sobre es ratifica en l\u2019immobilisme dedicant el seu esfor\u00e7 nom\u00e9s a criticar les propostes de l\u2019oposici\u00f3. Certament un s\u00edmptoma d\u2019esgotament d\u2019idees que marca el final d\u2019un cicle, tamb\u00e9 en l\u2019\u00e0mbit de les pol\u00edtiques tur\u00edstiques. <\/p>\n

    Paco Boya.<\/i> <\/b>Candidat a S\u00edndic d\u2019Aran per UA<\/i> <\/p>\n","protected":false},"excerpt":{"rendered":"

    <\/a>Que vivim en un m\u00f3n de canvis constants \u00e9s una evid\u00e8ncia que si en algun sector es fa pal\u00b7les \u00e9s en l\u2019\u00e0mbit del turisme. La globalitzaci\u00f3 ha \u201c<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[8],"tags":[],"class_list":["post-6009","post","type-post","status-publish","format-standard","hentry","category-noticies"],"acf":[],"yoast_head":"\nEls reptes del turisme aran\u00e8s - Unitat d'Aran<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unitatdaran.org\/es\/noticies\/els-reptes-del-turisme-aranes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Els reptes del turisme aran\u00e8s - Unitat d'Aran\" \/>\n<meta property=\"og:description\" content=\"Que vivim en un m\u00f3n de canvis constants \u00e9s una evid\u00e8ncia que si en algun sector es fa pal\u00b7les \u00e9s en l\u2019\u00e0mbit del turisme. 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