{"id":5888,"date":"2007-01-23T00:00:00","date_gmt":"2007-01-23T00:00:00","guid":{"rendered":"http:\/\/www.unitatdaran.org\/web\/?p=5888"},"modified":"2007-01-23T00:00:00","modified_gmt":"2007-01-23T00:00:00","slug":"diversificar-se-o-morir","status":"publish","type":"post","link":"https:\/\/unitatdaran.org\/ca\/noticies\/diversificar-se-o-morir\/","title":{"rendered":"Diversificar-se o morir"},"content":{"rendered":"En tot cas, la situaci\u00f3 posa a prova el sector econ\u00f2mic de les nostres contrades, estacions d\u2019esqu\u00ed, hotels, comer\u00e7… queden tocats severament despr\u00e9s d\u2019una temporada de la que dif\u00edcilment se\u2019n podran salvar els mobles. L\u2019experi\u00e8ncia negativa per\u00f2, ha posat en evid\u00e8ncia alguns s\u00edmptomes que fan necess\u00e0ria una reflexi\u00f3. La primera \u00e9s en la relaci\u00f3 muntanya\/pla, o si es vol, m\u00f3n urb\u00e0\/m\u00f3n rural. Sorpr\u00e8n la incomprensi\u00f3 d\u2019una gran majoria de ciutadans respecte de les zones de muntanya. De les cr\u00edtiques ferotges a la utilitzaci\u00f3 d\u2019aigua per fer neu cultivada. Unes cr\u00edtiques sovint farcides de demag\u00f2gia que neguen l\u2019utilitzaci\u00f3 d\u2019un recurs avui vital per mantenir l\u2019infraestructura tur\u00edstica. Un recurs que, per altra banda, ja s\u2019utilitza des d\u2019inicis dels anys 30 per fer energia el\u00e8ctrica i exportar-la a les zones urbanes. En tot cas, m\u00e9s enll\u00e0 de pol\u00e8miques i topics, del que es tracta, en el marc de criteris de sostenibilitat social, ambiental i econ\u00f2mica, \u00e9s de desenvolupar iniciatives que permetin continuar amb la repuntada demogr\u00e0fica del Pirineu i amb els objectius d\u2019equiparar en oportunitats i acc\u00e9s als serveis p\u00fablics aquests territoris. <\/p>\n
No hi ha dubte que la crisi clim\u00e0tica que se\u2019ns anuncia \u00e9s un bon moment per reflexionar sobre el model econ\u00f2mic. Un model que, \u00f2bviament, no \u00e9s homogeni en aquestes contrades, malgrat que la neu ha esdevingut un factor clau en totes elles, amb m\u00e9s o menys intensitat. <\/p>\n
L\u2019Aran \u00e9s on l\u2019esqu\u00ed ha orientat la gaireb\u00e9 totalitat del sector vers aquesta activitat com a producte central de la seva oferta tur\u00edstica, una centralitat a la qual no ha de renunciar, si b\u00e9, cal que les nostres infraestructures tur\u00edstiques trobin noves fonts per mantenir un flux de clients suficients, que eviti convertir el pa\u00eds en un parc tem\u00e0tic obert del desembre a l\u2019abril, quan la neu acompanya. Cal per tant, treballar en la consolidaci\u00f3 de nous productes i en la recerca de nous instruments de gesti\u00f3 tur\u00edstica on els empresaris i el sector tinguin un paper m\u00e9s actiu i determinant. \u00c9s cert que no hi ha en aquest proc\u00e9s cap recepta miraculosa, per\u00f2 una mirada curosa a l\u2019entorn aran\u00e8s ens far\u00e0 adonar-nos que en aquests anys de desenvolupament intensiu a remolc de l\u2019esqu\u00ed, hem perdut un dels principals actius en que es fonamenten la gran majoria de recursos tur\u00edstics: el paisatge. Aquest doncs, ha de ser un primer objectiu, recuperar el paisatge com un element central, l\u2019aliat m\u00e9s potent per generar addicions incondicionals, i sensacions de benestar. <\/p>\n
\u00c9s evident que la recerca de la qualitat en l\u2019\u00e0mbit del turisme \u00e9s des de fa temps un objectiu en si mateix. Un pa\u00eds de qualitat garanteix un producte de qualitat. Un producte que tingui capacitat de vendre\u2019s i alhora, de manifestar una autenticitat, una \u00e0nima, que sovint, el brogit tur\u00edstic roba a les contrades sobreexplotades. Per tant el refor\u00e7ament de la pr\u00f2pia identitat i dels trets espec\u00edfics esdev\u00e9 en aquest proc\u00e9s un punt fort que cal aprofitar.<\/p>\n
En definitiva, hem d\u2019afrontar aquest debat sense por i amb \u00e0nim d\u2019escoltar i obrir noves portes al desenvolupament econ\u00f2mic. Noves portes que garanteixin seguir fent passes endavant, en la creaci\u00f3 de riquesa i molt especialment en la creaci\u00f3 d\u2019oportunitats per als joves que vulguin continuar vivint a la muntanya. <\/p>\n","protected":false},"excerpt":{"rendered":"
<\/a>Finalment una pertorbaci\u00f3 acaba escombrant una primavera que semblava no tenir fi. La neu s\u2019ha fet esperar llargament, ja sigui pel canvi c<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-5888","post","type-post","status-publish","format-standard","hentry","category-noticies"],"acf":[],"yoast_head":"\nDiversificar-se o morir - Unitat d'Aran<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unitatdaran.org\/ca\/noticies\/diversificar-se-o-morir\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diversificar-se o morir - Unitat d'Aran\" \/>\n<meta property=\"og:description\" content=\"Finalment una pertorbaci\u00f3 acaba escombrant una primavera que semblava no tenir fi. 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